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When looking for heavy equipment, trucks, or farm machinery, most buyers start looking where they have gone for years--the dealership. But as technology advances, it affects how we do business on many levels, including how we shop. With improvements in online banking and transaction security, buyers can more confidently purchase equipment and machinery without ever having to step foot in a dealer's yard.
But many buyers aren't just shopping online by looking at dealer's listings. The fastest growing method of purchasing equipment online is through online auctions, and for good reason. Online auction companies can offer buyers a wider selection of equipment from multiple manufacturers with an extended selection of equipment types when compared to the limited options they might find at a dealership or through a broker. Plus, buyers aren't limited to purchasing equipment in their own geographic location. They can bid on tractors from Iowa and trucks from South Carolina, all in the same day.
