Pride of Dakota was created in 1985 by former Commissioner of Agriculture Kent Jones who asked a small group of North Dakota businesses and the Department of Agriculture's marketing staff to develop an identifiable state brand that would designate products as “made in North Dakota.”
Pride of Dakota was officially launched the same year with a roster of about 20 companies. Today, more than 500 member companies – ranging in size from large companies with more than 100 employees to “mom-and-pop” operations – participate in the program.
Members include food and beverage companies, manufacturers, publishers, artisans, gift manufacturers and service providers. Associate members, such as commodity groups, government agencies, educational institutions and retailers, also support the program.
Pride of Dakota's goal is to provide local business owners the business development resources and marketing opportunities they need to be successful.